I assume Richard Kelly or some other schmuck stepped in with a professional graphic designer.
The pic was taken by (and credited to) Dijana. The cover was done by his COC bootleg partner in crime Arthur Weber, who also did all the formatting and other digital work to comply with Amazon standards.
In his indiegogo campaign he claimed he needed money to compensate Arthur, whom I seriously doubt actually invoiced Lloyd and got paid.
The cover for TRA was also bad. When you look as hideous as Lloyd does, general rule of thumb is that you try not to use a photo like that and if you do, don’t make be up off-centre and take up half the cover space. I showed a friend that cover and they remarked about how if they looked like that they’d have never consented to a cover shot. Look for him to put a more recent photo of him with the bleach blonde job in order to look more modern and in his opinion, hip.
The second book cover is better solely because it contains no pic of him whatsoever.
The "500 minimum, 620 desired" still makes me laugh.
Also worthy of mention is his “PayPal - most urgent” request. Not sure is any YT creator has ever gotten this desperate with requests for financial support. They’d be mercilessly trolled, and it’s a sign of how conditioned his supporters have become to making sure he’s funded that he actually had a bump.
Because we know he wont have any other subject on his mind - or even material to call on -- than his own personal "Nakba" (as he sees it!
It’s his dimestore Mein Kampf. He’s going to succeed in making an already bad book horrible, complete with the Streisand Effect and all.